Thanks for stopping by to find out more about Finer Future – exactly who is behind it and what makes us tick.


Anthony Assih and Sereena Assih are the driving force behind Finer Future, and for the astute among you, yes we are a married couple.

We are both passionate about helping others to be more successful in their businesses, and bring a unique mix of skills and experience to the world of customer service.

This focus led us to start serving small business owners by sharing useful information that they can implement in their own companies, and also provide in depth analysis and consultancy aimed at improving the customer experience and growing profits.


I have over eleven years of experience at the sharp end of customer service gained in a number of different sectors, namely electrical goods, clothing and fast moving consumer goods.

My main area of experience is in face to face customer interaction.

All this goes along with a degree in Business Management–Marketing from the University of Westminster in London.

I now specialise in providing strategic advice and solutions to my clients in the business to business arena, and understanding the nature of market trends.


My professional background is in Journalism.

I’ve spent no less than two stints in higher education to gain a degree in Writing & Publishing Studies from Middlesex University, and a Post Graduate Diploma in Broadcast Journalism from the University of the Arts in London.

After a decade of working for the BBC and several independent media organisations I took a career break to start a family.

The need to maintain contact with other adults led me to a career working part-time as a Reservations Agent in a call centre.

This may seem like a career come-down in the eyes of some, but in all honesty it actually provided me with an invaluable education in good customer service to add to my writing expertise.

These two things perfectly qualify me to be in charge of Finer Future’s content creation and marketing.