3 Great Lessons in Customer Experience From Clarks

This is my account of a recent shopping trip to Clarks that left me compelled to share it. As a parent, buying school shoes for children can be a challenging experience that really tests your powers of determination. Fighting through crowds of other shoppers, gambling with the availability of the right size and style, and Read More …

Evaluate Your Customer Experience – 3 Reasons Why

  Why should you take the time to evaluate your customer experience? After all, there are a million and one other things that need to be done to keep your business running smoothly – right? But the truth is, that customer service is the new battleground in business. As put in the words of Jim Read More …

Customers Want Human Interaction in Digital Age

  We are living in a world that is becoming ever more digital. But when it comes to customer service, consumers still want the choice of human interaction. This is according to recent research produced by Accenture, “Digital Disconnect in Customer Engagement. The high price of obsession. Has digital reached its tipping point?” In it Read More …

Competent Employees = Customer Satisfaction

  If you want to ensure your customers are fully satisfied with the service your company gives them – make sure you have competent employees. This was the top priority for respondents according to new research published by the Institute of Customer Service (ICS). Following on from this was staff ‘doing what they say they will do’, and Read More …

6 Ways to get your Customer Service in Shape for Christmas

  Black Friday and Cyber Monday are now behind us, but there are still plenty of shopping days left until Christmas. There will always be buyers who end up waiting until the very last minute, either because they’re hopelessly disorganised, or holding their breath for an eleventh hour price drop. So how can you make sure that Read More …