3 Great Lessons in Customer Experience From Clarks

This is my account of a recent shopping trip to Clarks that left me compelled to share it. As a parent, buying school shoes for children can be a challenging experience that really tests your powers of determination. Fighting through crowds of other shoppers, gambling with the availability of the right size and style, and Read More …

How much do your staff really care about your customers?

When it comes to really caring about customers, are your employees putting on a thinly disguised act? Or is all that they say and do genuinely coming from the heart?   A new study published in the Journal of Service Research suggests that feigning care and concern is a symptom of stress factors such as Read More …